🚀 How to Start a Business *coming soon
Course overview
Lesson Overview

3.9 Identifying Market Size and Growth Potential: Estimating market size shows how much revenue opportunity exists for a product or service. Growth potential reveals whether that opportunity is expanding or shrinking. Businesses use metrics like total addressable market (TAM) to evaluate scale before launching. This data helps allocate resources wisely and attracts investors by demonstrating credible demand. Understanding the numbers also prevents over- or under-estimating capacity. Realistic sizing keeps operations efficient while guiding expansion strategies. Identifying true market potential ensures entrepreneurs pursue scalable, sustainable business ideas grounded in factual opportunity.

About this course

This premium course is a complete roadmap to launching and growing a business. From idea validation and market research to legal setup, funding, branding, marketing, and sales—you’ll gain step-by-step guidance backed by templates and real-world examples.

This course includes:
  • 120 in-depth modules covering every stage from idea to exit strategy
  • Detailed real-world case studies from successful startups and established enterprises
  • Access to all course materials and future updates to keep your business strategies ahead of the curve

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