🚀 How to Start a Business *coming soon
Course overview
Lesson Overview

9.8 Understanding Brand Positioning in the Market: Brand positioning defines where a business fits in the minds of consumers relative to competitors. It focuses on unique value, price point, audience, and emotional appeal. Effective positioning clarifies why customers should choose one brand over another. It combines perception, differentiation, and purpose into a single clear message. Strategic positioning helps guide marketing and product development decisions. When a company’s position is distinct and well-defined, customers recognize its advantage instantly. Good positioning turns a product from an option into a preferred choice within its category.

About this course

This premium course is a complete roadmap to launching and growing a business. From idea validation and market research to legal setup, funding, branding, marketing, and sales—you’ll gain step-by-step guidance backed by templates and real-world examples.

This course includes:
  • 120 in-depth modules covering every stage from idea to exit strategy
  • Detailed real-world case studies from successful startups and established enterprises
  • Access to all course materials and future updates to keep your business strategies ahead of the curve

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