🚀 How to Start a Business *coming soon
Course overview
Lesson Overview

9.14 Understanding Brand Equity and Perceived Value: Brand equity represents the added value a company gains from recognition and reputation. It reflects how consumers feel about the brand and what they’re willing to pay for it. High equity creates loyalty and pricing power, allowing businesses to compete on more than cost. Perceived value comes from quality, trust, and emotional connection. Strong equity also attracts partnerships and investors. Maintaining it requires consistent performance and communication that reinforces reliability. Building brand equity transforms ordinary products into trusted market leaders.

About this course

This premium course is a complete roadmap to launching and growing a business. From idea validation and market research to legal setup, funding, branding, marketing, and sales—you’ll gain step-by-step guidance backed by templates and real-world examples.

This course includes:
  • 120 in-depth modules covering every stage from idea to exit strategy
  • Detailed real-world case studies from successful startups and established enterprises
  • Access to all course materials and future updates to keep your business strategies ahead of the curve

Our platform is HIPAA, Medicaid, Medicare, and GDPR-compliant. We protect your data with secure systems, never sell your information, and only collect what is necessary to support your care and wellness. learn more

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